Audit
Crawlability, indexation, status codes, duplicates and anything blocking eligibility.
Service
Technical and local SEO
Technical SEO does not make a page rank. It removes the reasons a page cannot — which is a different and more honest claim.
Included on Growth and above
The problem
Most local sites underperform for an unglamorous reason: the pages do not match what people search for. Someone with a burst pipe types a problem, a service and a town. If the site only has a page called Services, there is nothing specific for that search to match against.
Underneath that sit the technical failures nobody sees — pages excluded by a stray robots rule, canonical tags pointing at a staging domain, a sitemap full of URLs that redirect, structured data describing content that is not on the page.
How we approach it
We start with search demand rather than the sitemap. We look at what people in your area are actually typing, group those queries by what the person is trying to achieve, and map each group to exactly one page — which also stops two of your own pages competing for the same search.
Then the technical groundwork, which is about eligibility. Every page gets a unique title and description, a canonical on the production domain, and structured data that matches what is visible. The sitemap contains only canonical, indexable URLs. Nothing is blocked that should be crawled.
Deliverables
What we deliver
- Keyword and intent mapping, one page per intent, with cannibalisation checked
- Unique, accurate titles and meta descriptions on every page
- Canonical URLs on the production domain — never a preview or staging host
- XML sitemap containing only canonical, indexable pages, and a robots.txt that matches
- Organization, LocalBusiness, Service, Breadcrumb and FAQ structured data where it is truthful
- Google Business Profile set up with correct categories, services, areas and hours
- Location pages only where there is genuinely local content to put on them
How it runs
The process for this work
The same sequence on every project, which is why the timeline can be honest.
Research
What people actually search in your area, grouped by intent.
Map
One page per intent, with internal linking planned rather than incidental.
Implement
Metadata, canonicals, schema, sitemap, speed and internal links.
Verify
Search Console ownership, sitemap submitted, structured data validated.
Monitor
Coverage, crawl errors and query data reviewed monthly on a care plan.
Examples
Where we have done this
Live sites you can open and use, not concepts.
nextdaymovers.co.uk
Next Day Movers
A removals firm across London, Kent and the South East, where the entire site points at a single action.
Read the case studylukeshaveplumbing.comLuke Shave Plumbing
A sole-trader plumber in Orpington competing against national brands with call-centre budgets.
Read the case studyQuestions
SEO — the common questions
Can you guarantee I will rank first on Google?
No, and be careful of anyone who does. Rankings depend on competition, reputation, how established you are and factors outside anyone's control. What we can do is make sure nothing on the site is holding you back, that the pages genuinely deserve to rank for what they target, and that your Google Business Profile is set up properly — which for local searches is frequently what matters most.
How long does SEO take to show results?
Indexing usually happens within days. Meaningful movement in competitive local results typically takes months, and depends heavily on your reviews and your Business Profile. Anyone quoting a fixed timeline is guessing.
Do you build location pages for every town?
Only where there is something genuinely local to say — work you have done there, areas you cover, how quickly you can get there. Mass-produced pages made by swapping the town name are a well-known way to have a site treated as spam, and they do not convert either.
Do I need a blog?
Only if you will keep it going. A blog with four posts from two years ago helps nobody. It earns its place when you have genuine customer questions worth answering properly.
Related
What usually goes with this
From £499
Web design
Custom responsive websites focused on credibility, usability and conversion.
Read moreScoped and quotedConversion optimisation
Improve the journey from visitor to enquiry or customer.
Read moreFrom £25/monthWebsite care
Hosting, maintenance, updates, optimisation and ongoing support from £25 a month.
Read moreDiscuss your project.
Tell us what you are trying to achieve and we will tell you what it takes — including if the honest answer is that you need less than you think.